Leidenschaft Police

Leidenschaft is a free retro display serif with towering capitals, severe stroke contrast, and fine, needle-like serifs. Its unusually broad main strokes sit beside thread-fine crossbars, and rounded letters sweep into taut, sharply cut curves with an extravagant fashion-editorial air.

A fashion poster is its strongest setting, since the elongated silhouettes can turn a designer's or performer's name into a theatrical image. The same elegance suits magazine covers and classic-film programs. On perfume packaging, this exaggerated thick-thin drawing can serve as a recognizable brand signature across labels and cartons.