Amorino Beta Police

Amorino by Daniel Augusto is a free geometric sans serif. Its hairline strokes trace broad circles and tall, spare verticals, with clean breaks and sharply cut joins giving the otherwise rounded lettering a precise architectural character.

Identity projects for contemporary fashion labels are its strongest setting, and the same slender geometry can lend perfume packaging, gallery posters, and arts publishing an understated, carefully drawn signature. The design will appeal most to studios and cultural brands seeking refined display lettering that feels airy and modern, yet remains distinctive through its oversized curves and unusually economical construction across beauty and design markets.

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Created as a Projectual Practice paper under the guidance of Prof. Sergio Lemos in the Graphic Design class at the University of the State of Minas Gerais, Belo Horizonte, Minas Gerais, Brazil.